This isn’t just a spit and polish job; we’re aiming for the kind of overhaul that makes users’ jaws drop — not from confusion, but sheer amazement. Working with the support of my colleague Albert, who served as the lead, and myself as the sole product designer, we managed very tight timelines to enhance the online experience. Together, we made it so slick and intuitive that picking up the phone to call customer service feels as old-school as sending a telegram.
How we are rolling
How we are rolling
⚙️ Getting the Gears Moving
Before diving into the creative deep end, we did our homework like the good nerds we are. Armed with user data, competitive insights, and a whole lot of coffee, we mapped out a plan to make the Customer Area feel like it was designed just for you — whether you’re clicking, tapping, or swiping your way through. It’s about making every interaction feel as personal as a secret handshake.
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Above, you can see the roadmap that was planned to carry out the project on schedule.
Before diving into the creative deep end, we did our homework like the good nerds we are. Armed with user data, competitive insights, and a whole lot of coffee, we mapped out a plan to make the Customer Area feel like it was designed just for you — whether you’re clicking, tapping, or swiping your way through. It’s about making every interaction feel as personal as a secret handshake.
Above, you can see the roadmap that was planned to carry out the project on schedule.
🥷🏼 Sneaking in the Sales Pitch
Here’s where the magic happened. Side by side with our dev buddies, we crafted interfaces that didn’t just talk the talk but walked the walk—in high heels, backwards, on a tightrope. Accessibility was our guiding star, aiming for that sweet WCAG AA rating.
Here’s where the magic happened. Side by side with our dev buddies, we crafted interfaces that didn’t just talk the talk but walked the walk—in high heels, backwards, on a tightrope. Accessibility was our guiding star, aiming for that sweet WCAG AA rating.
🧑🏻🍳 The Recipe for Innovation
With the redesign simmering away, we’re like chefs in a digital kitchen, tasting and tweaking as we go. Our secret sauce? A blend of accessibility, intuition, and a dash of daring, aiming to make every visit to the Customer Area a treat.
With the redesign simmering away, we’re like chefs in a digital kitchen, tasting and tweaking as we go. Our secret sauce? A blend of accessibility, intuition, and a dash of daring, aiming to make every visit to the Customer Area a treat.
Crafting connections
Embarking on Línea Directa’s Customer Area revamp is a bit like hosting a dinner party for a group of food critics: the pressure’s on, but so is the excitement. We’re on a mission to turn the mundane into something magical, where the most common user feedback we’re gunning for is, “Wow, why didn’t I think of that?” And when it’s all said and done, if we can make users forget the customer service number because the site just gets them, then we’ll pop the champagne and call it a victory.I can't publish any of the work yet, but if you want to know more about the project, write me and we'll have a virtual or face-to-face coffee ︎